Dongfeng Peugeot Key Regional Network Adds New Branch for Grand Opening

　　　　With the continuous development of the second- and third-tier markets, regional marketing has become an important market fulcrum in the market strategy. On October 16, 2009, Lei Xin, deputy general manager of Dongfeng Peugeot, visited Yantai City, Shandong Province, and attended the opening ceremony of Yantai Weishi Automobile Sales and Service Co., Ltd., the second 4S store in Yantai City of Dongfeng Peugeot. Many leaders from the Yantai Municipal Government and relevant departments also attended the ceremony.

Dongfeng Peugeot’s key regional network adds new branches

　　　　Since the beginning of this year, Dongfeng Peugeot has strengthened its online marketing, and has taken the profitability and sustainable development of its outlets as a breakthrough point. According to the characteristics of fourth, fifth and sixth-tier cities, it has formulated a "development plan for direct-operated second-tier outlets", launched a "new blue box support plan", etc., "channel sinking and intensive cultivation" have made the sales of 16 sales areas across the country increase to varying degrees in 2009, and even some models have appeared in many regions. "A car is hard to find" situation.

　　　　With the rise of market potential and the development of its own strength, many large dealers or dealer groups that Dongfeng Peugeot has joined hands with have found new opportunities to invest in the development of the automotive market and the good cooperative relationship with Dongfeng Peugeot. Since the beginning of this year, many dealers have established second or even more standard 4S stores. For example: Shandong Taitong in Jinan City, the huge group plans to invest in 10 4S stores in different cities across the country, etc. The development and growth of these dealers is inseparable from Dongfeng Peugeot’s brand building over the years. It is Dongfeng Peugeot that has created a good market environment, which has strengthened dealers’ confidence in the brand and continued to thrive through their own efforts in the nourishment of the brand.

　　　　Yantai Weishi Automobile Sales and Service Co., Ltd., which has just opened, is jointly built by Yantai Dongfeng Peugeot Lutong Company and the leading enterprise in China’s automotive aftermarket – Matt Group. It has become the second Dongfeng Peugeot 4S store in Yantai City after Yantai Lutong 4S store. Five years ago, Yantai Dongfeng Peugeot Lutong Company opened in Yantai Airport Road. Since its establishment, the company has adhered to honest management, continuously strengthened and improved enterprise management, put people first, pioneered and innovated, and its performance has grown steadily. The company is positioned as a brand marketing enterprise, and strives to create a high-quality marketing that "allows Yantai people to enjoy automobile culture". It has been increasingly recognized by Yantai consumers. The sales volume has leaped to the first place in Dongfeng Peugeot Jinan District and the ninth place in the national dealer rankings. Of course, these achievements are inseparable from the dealers’ own good management and the full policy support given by Dongfeng Peugeot.

　　　　Over the past five years, Dongfeng Peugeot has adhered to the brand’s core values of beauty, reliability, vitality and innovation for a century, and adhered to the service concept of professionalism, speed, consideration and trustworthiness. From the initial "price reduction compensation" to the subsequent "safe line, happy world", "blue promise" to "blue care" and a series of user care activities, it has won the trust and support of nearly 400,000 users.

　　　　At the same time, in the brand’s affinity and integrity system, Dongfeng Peugeot keeps pace with the times and is committed to innovation. At the recent launch conference of the new Dongfeng Peugeot 307 full range of models, Dongfeng Peugeot also officially launched the love and public welfare cooperation with the China International Committee of the Red Cross Li Lianjie One Foundation plan, combining the sincere feelings of the brand and products "starting from the heart" with the harmonious public welfare concept of One Foundation "global family", jointly contributing to the development of China’s public welfare undertakings, giving back to the society with gratitude, and winning the unanimous recognition of many media and the public.

　　　　It is believed that through Dongfeng Peugeot’s concerted efforts and good collaboration, the Dongfeng Peugeot brand will take its development to a new level in the vibrant and promising Chinese automotive market, providing consumers with world-class excellent products and services.