＂Extreme Challenge＂ Season 7： A Happy Life from Different Sides

From the issues of the times to the professional experience of life, the new season of Oriental TV’s "Extreme Challenge" once again explores the topic of people’s livelihood, bringing audiences to experience and discover a happy life from different perspectives.

Author: Sui Fangfang

Explore the world of ice and snow, and lead the audience to appreciate the charm of the Winter Olympic Games in the "Extreme Olympic Winter Games"; pay tribute to the most beautiful retrograde, and go deep into the fire brigade to experience the daily life of firefighters; walk into colorful Yunnan and feel the thriving happy life of ethnic minorities… In the slogan of "Let’s See Happiness Together", the new season of "Extreme Challenge" leads the audience to search for happiness everywhere.

　

On April 25, the fourth episode of the program was set by the interpretation of mythological stories. The Extreme Boys Group incarnated into the characters on the God List, and started the experience of different professions in the "mortal world". Wisdom, love, integrity, beauty, enthusiasm, warmth, happiness, and diligence. Different experience themes correspond to precious qualities in ordinary positions.

　

Constructing narrative logic with themes and entering real life, the seventh season of Dragon TV’s "Extreme Challenge" uses variety shows to explore the topic of people’s livelihood, and leads the audience to explore a better life together in real experience, opening up a vivid picture of a happy life.

Seeing a happy life in the "challenge"

"Let’s see happiness together" is the main theme running through the new season of "Extreme Challenge". The topic of "happiness" may seem big, but it has a certain degree of compatibility and tolerance. In the four episodes of "Extreme Challenge" that have been broadcast in the seventh season, the big ones are Olympic Winter Games and ice and snow culture, and the small ones focus on ordinary jobs. The stories have real-life experiences and virtual fantasies, all of which are integrated into the theme of happiness.

　

In our happy life, there are always people silently guarding behind us. In the second episode of the program, the Extreme Boys went to the Shanghai Fire Rescue Corps to receive fire training as "recruits", experience the daily life of firefighters in different "challenges", and popularize fire knowledge. In the opening hotel fire escape drill, the guests had correct fire escape demonstrations and wrong escape methods. The program showed the importance of learning fire safety knowledge through the correct explanation and guidance of firefighters.

The 15-story, 55-meter-high building is dizzying, and quick cable descent is a basic skill; the alarm bell is dispatched immediately, in order to save time and not take the stairs to slide copper poles… High-altitude cable descent, collapse rescue, the guests also felt the difficulty of firefighting and the responsibility and responsibility of firefighters during the actual combat exercise. "More than 5,000 police calls in 11 years" "At most, 27 police calls in one night", the program focuses on those firefighters who have been through hundreds of battles. They have been in and out of the scene of major disasters such as earthquakes, fires, typhoons, and explosions many times to protect the safety of the people and the happy life of the people.

In addition to professional experience, the show also shows the happy life of ordinary people. The fourth episode of the show is packaged with a new mythological story. Eight guests need to "go down to the earth to complete the task and experience the work of waiters, takeaways, shopping guides, docents and other occupations. Wang Xun went to the restaurant to sell fish, refused the guests’ initiative to raise prices, and emphasized the importance of the word" integrity ". The eight keywords connected to the guests’ tasks also reflect the precious qualities of people in ordinary positions. Through the mythological image to convey the spirit and quality of positive kindness, the program experience shows the appearance of real life.

With "Looking at Happiness" as the starting point, the seventh season of "Extreme Challenge" went deep into people’s livelihood, discovering and showing the stories behind a happy life from different aspects of society, which aroused a lot of resonance.

Tap into the actual temperature under the theme

Theming carries the issues of the times, which is an effective path for the advancement of N-generation programs. Since the seventh season, "Extreme Challenge" has also deepened the theme expression while constantly rejuvenating, tapped the depth of the program, expanded the breadth of the program, and gained certain results.

　

From "The River Rushes, Stepping on the Waves" to "We Will Win Together" to "Let’s See Happiness Together" this year, the slogan and theme of "Extreme Challenge" have changed several times, and they continue to explore the connection with real issues. For example, in 2018, the program was based on the background of the 40th anniversary of reform and opening up, focusing on "a better life"; in 2019, "The Yangtze River Tour" focused on depicting the development of the Yangtze River Economic Belt; in 2020, the program focused on "fighting together" to cheer for the whole people to fight the epidemic and poverty reduction. These themes that fit the times are presented and expressed with both current and practical value, becoming an active attempt to empower with "meaning" variety shows.

Focusing on the main line of "Let’s See Happiness Together", the first episode of the new season of the program planned the special topic "Winter Olympic Games Come on". The extreme men’s team was at the venue of the 2022 Olympic Winter Games to feel the charm of ice and snow sports and light up a happy life through the Winter Olympics. The program set up sports such as "speed skating relay" and "extreme snow fight", as well as various Winter Olympic Games related issues. During the fun interaction of watching the guests, the audience also got a small popular science related to the Winter Olympic Games.

　

In addition, the program also focuses the camera on the beautiful countryside of Yunnan, showing the new appearance of rural revitalization through the cultural experience of the guests in Puzhehei, Yunnan, and emphasizing that the development of Puzhehei cannot be separated from the return of many outstanding young people. Interesting games and tasks closely related to the local ethnic characteristics allow the audience to appreciate and feel the happy life of the current countryside while laughing.

　

A variety show IP can only maintain its vitality if it is well-planned, rooted in people’s lives, and responsive to the needs of the times. Using variety shows to express social reality issues, "Extreme Challenge" continues to expand the program’s social value expression space while enriching the theme content design, and connects people’s happy lives with joy.

It is reported that the next program will also lead the audience to watch the flower fair, to see the Guangdong-Hong Kong-Macao Greater Bay Area, etc., to feel the happiness in the current life. Focusing on the theme of "100 years of the founding of the party", the program will also launch a special plan to "re-walk the long march".

Editors | Xu Lei, Pang Yichun