Giving back to the support of consumers, BYD Han OTA upgrade spree strikes.

Once upon a time, in the luxury medium and large car market, the BBA of the German Three Musketeers occupied the big wall of the domestic market. Even the established car companies such as Toyota, Honda and Volkswagen were sighing, and no matter how they tried, they ended in failure! So don’t say that it is a weaker domestic car company. After all, there are second-tier luxury brands! Many people say that the luxury car market is forbidden for independent brands, but since BYD Han went public in July 2020, the cumulative sales volume has exceeded 92,000, and the sales volume has completely surpassed BBA.

In order to enhance the competitive strength of products, Han recently launched a new OTA upgrade package, and many new features on the line are very popular. The OTA upgrade method is simple and fast. Users can click the popup window upgrade reminder at the car terminal and follow the instructions to upgrade successfully. In addition, users can also complete the upgrade according to the instructions on the OTA upgrade page in the "BYD Auto" APP. It should be noted that in order to ensure the success of the upgrade, the external equipment of the OBD port of the vehicle needs to be unplugged before the upgrade.

In order to provide consumers with convenient and comfortable travel, BYD Han has carried out several OTA upgrades in DiPilot intelligent driving assistance system, constantly unlocking new driving scenes. In particular, the parking problem that everyone is most afraid of, DiPilot auxiliary system has been upgraded twice with heavy OTA, thus solving the parking problem. In order to meet more parking scenes, BYD Han also introduced the RPA automatic parking assistance function on the basis of the fully automatic parking assistance system. Users can not only realize automatic parking in the car, but also remotely control the car outside the car, so that the car can automatically enter the parking space. It can be said that this function can help many new drivers solve the parking problem.

In addition, HUAWEI HiCar can also realize the intelligent interconnection of people, cars and homes in the whole scene, and extend mobile phone applications and services to cars through the connection of mobile devices and, thus realizing end-to-end control of mobile phones. In terms of user experience, HUAWEI HiCar meets the needs of some users who are more accustomed to mobile phone applications, making the interaction more convenient and rich, and creating a better smart travel experience for users. For example, users can call the voice assistant "Xiaoyiyi" to provide intelligent services such as weather query and news broadcast. At the same time, the calendar schedule information on the mobile phone will be displayed and reminded synchronously in the form of cards in the HiCar main interface on the car screen side, which is super intimate.

It is worth mentioning that BYD Han’s OTA upgrade has added rhythmic music atmosphere lights, which can match the rhythm of music playing in the car with the rhythm of light intensity and color change to create a more dreamy and relaxed interior atmosphere, which will directly fill the sense of ritual in car life. Please note that at present, this function only supports cool music, local music and Bluetooth music.

All in all, with technical barriers, BYD Han will have a competitive advantage for a long time to come, and its sales performance will not be a flash in the pan. Moreover, BYD once again launched the OTA upgrade package, which undoubtedly enhanced the product competitiveness, and its future market performance is worth looking forward to.